Medusa Film Medusa Logo Animation

In 2016 we were invited by Mediaset Group to pitch for the restyling of the Medusa Film logo animation. The idea behind our proposal

is based on the creative power of the light meant as both a physical and metaphysical enlightenment source.

A moving beam reveals what’s in the shade, the details; the marble & stone surface that evokes the ancient greek myth of Medusa and her petrifying power.


Credits

  • Direction: Ditroit
  • Art Direction: Salvatore Giunta
  • Design and Animation: Cristian Acquaro
  • Lighting and Shading: Claudio Gasparollo
  • Sound Design: Smider

  • Client: Medusa Film / Mediaset Group
  • Creative Direction: Mirko Pajè
  • Art Direction: Francesco Lo Torto
  • Producer: Andrea Chinese

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Development
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