Nike RT

On the occasion of the NikeLab Dunk Lux x RT launch, 

we recreated this iconic sneaker model using distinguishing elements of contemporary pop culture, hence marking the undeniable bond between sports and the high-end street style

of Riccardo Tisci. These visual reproductions were featured

in "We believe in the power of love" - a short movie shot

by Luca Finotti during the Dunk Lux campaign.


  • Direction: Ditroit
  • Art Direction: Salvatore Giunta, Pietro Furbatto
  • Design: Salvatore Giunta, Cristian Acquaro, Pietro Furbatto
  • Modeling: Giovanni Mauro, Riccardo Bancone
  • Lighting and Shading: Claudio Gasparollo
  • Producer: Ada Korvafaj

  • Director & Art Director: Luca Finotti
  • Production Company: Section80
  • Producer: Luca Degani
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