The design film leans into striking circular motifs, echoing everything from the distinctive headlights to paparazzi flashbulbs, giving the Micra a charismatic and confident presence.

The connectivity film embraces a game-like narrative, where the vehicle collects apps much like rings in a video game, showcasing how seamlessly the digital ecosystem enhances the driving experience.

The fast charging film places viewers inside a lively, pinball-inspired universe, using this whimsical environment to symbolize agility, precision, and the thrill of extra-quick charging process plus long-distance driving made possible by its impressive 400-kilometer range.

Transitions are upbeat and impactful, combining immersive camera movements with dynamic shifts in focal length. At times, elements of the car itself — such as the rearview mirror or windows — are cleverly used to link the various scenes. The animation follows a spirited, rhythmic pace that mirrors the vibe of Lizzo’s single “Juice”, the soundtrack featured across all the films.

The vehicle dynamically moves across the scenes, rendered with a high level of detail: sharp, vibrant, with carefully crafted materials and lighting. The environments follow a blue monochrome palette, accented by occasional glossy reflections, and are designed to be minimalistic yet elegant, seamlessly aligned with the new Micra’s visual identity. The overall mood is laid-back and uplifting, steering clear of dramatic shadows in favor of a smoother, more radiant atmosphere.

The early development stages were a true burst of exuberance and pure energy, where we pushed the car’s disruptive personality to its limits. Here’s a collection of frames and animations that celebrate the new Micra as a perfect blend of radiance and originality.

The early animation tests, carried out on an older 3D model of the car, explored the many facets of the Micra’s personality. During this research phase, for instance, we experimented with imaginative worlds inspired by video games like Sonic, where the car dashed through, collecting app icons like the hedgehog’s iconic golden rings. At the same time, we worked to shape a genuine quirky language for the vehicle, something that would go beyond the qualities of an ordinary vehicle.

Another universe we tapped into was the pinball world, a visual playground that, at the beginning of the production, strongly shaped the EV Technology concept. Gleaming rails, flashing signals, cascades of LED color, and bumper-car energy turned this direction into a pop, exuberant ride, perfectly in tune with the spirited vibe shared by the agency.