Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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In this new chapter of our collaboration with Hublot, we embraced the challenge to develop a visual language celebrating this smooth blend of watchmaking tradition and design modernity.
This limited edition watch has been the perfect chance to focus on the material’s extraordinary performances and qualities deeply, conveyed through icy cold, monochromatic, and striking imagery. The film, realized in early 2023, is an elegant parade of black-and-white beauty shots, minimalistic lab settings, and impactful aesthetics.
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The hero of the film is the acclaimed Pro-V, the unique formula that transforms hair and makes it stronger.
P&G group challenged us to reimagine and portray the Pro-V genesis, as well as its first rendez-vous and love relationship with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.
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Molasses, a range of flavored liquid tobacco, is the real protagonist of this joint effort with &Reale agency. The product packs included colorful paints and brushstrokes, shaped differently for each flavor.
The client’s call was to use these design assets, animate them into some mood shots, and eventually combine them with some product shots.
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The swinging of a pendulum serves as an introduction to a series of microcosms made of dreamy shapes and colors: hypnotic environments inspired by the name of the collection itself.
The surreal images of this film are inspired by some of Salvador Dalì’s works. We figured that the compositions, the shapes of the elements, and the lavishness of his images provided an excellent starting point.
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This commercial was commissioned by Fendi and produced in collaboration with Withstand Film, to promote the new Fendi Jungle eyewear collection.
The client’s demand was for us to imagine a jungle-inspired environment around their eyewear. So we took up the challenge and came up with the original concept of a revisited luxurious jungle.
