Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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In May 2025, we teamed up with Passion Paris and Nissan United to embark on an thrilling creative journey that led to three vibrant months of full-CGI production. The goal: to introduce and celebrate the brand-new Nissan Micra 2025. The campaign unfolds across four films and a wide collection of key visuals and static assets, each highlighting a different strength — from its bold design to next-generation fast charging and smart connectivity.
All these elements come together through a storytelling approach filled with energy and imagination. Each frame, immersed in the distinctive blue tones of the Micra’s visual identity, was crafted to express clarity, freshness, and contemporary elegance, all radiating a light-hearted, optimistic essence. Here’s a selection of our favourites.
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After the initial release of his renowned model, the result of a 3-year engineering collaboration with the Swiss company, akin to working with organic materials, Ross’s design remains in a continuous state of evolution. He refines his original watch, transforming its case into a sleek grey monochrome ensemble that can be accessorized with three differently colored rubber straps.
Our collaboration is instrumental in leveraging this significant legacy to emphasize the new aspects of the product, paying particular attention to conveying improved comfort and lightness as the primary features of the revised timepiece.
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Razor-sharp reflections, contrasty silhouettes, and a strong limited color palette are just a few elements defining a fresh minimalistic language to highlight the ultimate Big Bang Meca-10 Black Magic 45mm by Hublot.
This bold product showcase, developed in 2022, is a slick collection of beauty shots – enhancing the design features of the watch, as well as the different components and the movement – captured with a graphic, succinct, and almost editorial approach.
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The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and specific beneficial features.
Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
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As the title suggests, the goal of the campaign is to portray wool, the hero of the campaign, as sexy and stylish.
This project marked our first collaboration with Beeta, the agency representing Ditroit in Spain.
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The logo animation was meant to air before the screenings of numerous Italian movies produced by Medusa, both on TV and on the silver screen.
The concept of this animation is based on the creative power of light, meant both as physical illumination and as a metaphysical source of enlightenment.
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This commercial was commissioned by Fendi and produced in collaboration with Withstand Film, to promote the new Fendi Jungle eyewear collection.
The client’s demand was for us to imagine a jungle-inspired environment around their eyewear. So we took up the challenge and came up with the original concept of a revisited luxurious jungle.
