Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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During the 2025 Design Week, our street-facing gallery, Dream, welcomed the public with ISAAK, an interactive project where ABB’s cutting-edge automation technology took on a higher, more poetic dimension through Ditroit’s vision. The work encourages reflection on how machines, through their capacity to analyze and translate data, can become not only supportive tools but also creative partners, merging seamlessly into the human flow of imagination and expression.
Through an algorithm-driven robotic arm, the installation produces an analog portrait of each participant in real time. Yet the drawing is not a straightforward depiction of reality: it is the outcome of an interpretative process. Like a human artist, ISAAK reshapes what the camera perceives, employing an abstract visual language. The result is not a simple technical copy but a fusion of human creativity and machine analysis, transforming raw data into expressive marks.
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In this new chapter of our collaboration with Hublot, we embraced the challenge to develop a visual language celebrating this smooth blend of watchmaking tradition and design modernity.
This limited edition watch has been the perfect chance to focus on the material’s extraordinary performances and qualities deeply, conveyed through icy cold, monochromatic, and striking imagery. The film, realized in early 2023, is an elegant parade of black-and-white beauty shots, minimalistic lab settings, and impactful aesthetics.
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We finished up 2020 with a fresh new campaign for Kit Kat in collaboration with our French reps Passion Paris and the NYC-based agency Droga5.
This charming TV commercial was created for the launch of the new Kit Kat bars on the international market. They are called THiNS and the name says it all.
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The Hydraink team reached out with just an idea of a product that was still being developed by their Korean tech team. We took care of the rest.
Not only we creatively directed and produced their brand content. We developed its identity in its entirety, addressing the client’s demand for a wide range of communication assets.
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We were tasked with reworking some elements of contemporary pop culture to reinterpret the AF1, to mark the undeniable bond between sports and the high-end street style of Riccardo Tisci.
These visual reproductions were featured in “We believe in the power of love” a short movie shot by Luca Finotti for the Dunk Lux campaign.
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The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.
