Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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Over more than a decade, LeBron James became a dominant force in the NBA and fundamentally redefined the game with his unique skill set and versatility. LeBron can proficiently play multiple positions and contribute to scoring, rebounding, as well as offensive and defensive plays.
That’s why Nike partnered with this basketball legend to design a technical shoe that could enhance his outstanding abilities on the court. And here comes our interpretation of this performing product, capable of harnessing LeBron’s energy with a secure fit and an updated cushioning system.
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We finished up 2020 with a fresh new campaign for Kit Kat in collaboration with our French reps Passion Paris and the NYC-based agency Droga5.
This charming TV commercial was created for the launch of the new Kit Kat bars on the international market. They are called THiNS and the name says it all.
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The Hydraink team reached out with just an idea of a product that was still being developed by their Korean tech team. We took care of the rest.
Not only we creatively directed and produced their brand content. We developed its identity in its entirety, addressing the client’s demand for a wide range of communication assets.
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We were tasked with reworking some elements of contemporary pop culture to reinterpret the AF1, to mark the undeniable bond between sports and the high-end street style of Riccardo Tisci.
These visual reproductions were featured in “We believe in the power of love” a short movie shot by Luca Finotti for the Dunk Lux campaign.
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MTV Italy approached us to develop a visual concept that could adapt to a full on/off air campaign as well as translate into digital content for the MTV Awards which took place in June 2016 in Florence.
The perpetual motion machines are depicted here through a selection of abstract bodies of different shapes, incessantly in action.
