Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
↑
In 2024, Hublot invited us to shape the film for the Spirit of Big Bang – Year of the Snake, a timepiece where craftsmanship and symbolism coil together. Every surface of the product, from the scaled strap to the bronze serpent jewel, is carefully revealed through the sculptural use of light.
Frame after frame, the reflections calmly define shapes and outline volumes. The outcome is a cinematic statement that merges sophistication and power, letting the snake appear as a silent force of evolution around the true icon: the watch itself.
↑
Over more than a decade, LeBron James became a dominant force in the NBA and fundamentally redefined the game with his unique skill set and versatility. LeBron can proficiently play multiple positions and contribute to scoring, rebounding, as well as offensive and defensive plays.
That’s why Nike partnered with this basketball legend to design a technical shoe that could enhance his outstanding abilities on the court. And here comes our interpretation of this performing product, capable of harnessing LeBron’s energy with a secure fit and an updated cushioning system.
↑
The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
↑
DDD is a 3-day event that attracts a wide range of communication professionals coming from all over the world, all blended into a single vibrant audience.
This diverse & eclectic network of personalities mirrors in our film through a variety of abstract 3D objects that only interact once in contact with a shape that behaves differently. We describe the latter as «INTRUDER», and it personifies “communication” itself.
↑
The project was commissioned by the NYC-based agency &Reale on behalf of Malaki, a brand that manufactures tobacco and electronic smoking devices.
Both videos hinge on the diamond shaped logo of the brand. That very shape serves as a fil rouge throughout the various shots, narrating an alchemic exploration of light and darkness, smoke and mirrors delving into one of the most ancient rituals of mankind: smoking.
↑
The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.
↑
Working closely with the AXN creative team in London, we manufactured five idents mixing 3D elements and live-action.
An intriguing narrative was perceived throughout the idents, focusing on the “Live Red” keywords: anger, evil, speed, heat & danger.