MTV Awards 2016
A series of idents inspired by the theory of “perpetual motion”.
MTV Italy approached us to develop a visual concept that could adapt to a full on/off air campaign as well as translate into digital content for the MTV Awards which took place in June 2016 in Florence.
The perpetual motion machines are depicted here through a selection of abstract bodies of different shapes, incessantly in action.
The idents we produced were not only used to promote the MTV Awards 2016 throughout the media outlets, but they were also aired live on-stage at the very event.
Some of the visuals, as for instance, the fluffy pink spaghetti sequence, resulted to be surprisingly popular on social platforms for quite some time after the event.
Design & Development
Maria Cristina Cipriani