Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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2024 marked a monumental year for Microsoft, launching both its new line of software products with integrated Copilot and its next-generation AI hardware fleet.
This milestone moment in the company’s history called for a unique and impactful launch campaign, one that would resonate globally and represent the new face of the company all over the world.
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The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
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The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and specific beneficial features.
Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
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As the title suggests, the goal of the campaign is to portray wool, the hero of the campaign, as sexy and stylish.
This project marked our first collaboration with Beeta, the agency representing Ditroit in Spain.
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The logo animation was meant to air before the screenings of numerous Italian movies produced by Medusa, both on TV and on the silver screen.
The concept of this animation is based on the creative power of light, meant both as physical illumination and as a metaphysical source of enlightenment.
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This commercial was commissioned by Fendi and produced in collaboration with Withstand Film, to promote the new Fendi Jungle eyewear collection.
The client’s demand was for us to imagine a jungle-inspired environment around their eyewear. So we took up the challenge and came up with the original concept of a revisited luxurious jungle.
