Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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DDD is a 3-day event that attracts a wide range of communication professionals coming from all over the world, all blended into a single vibrant audience.
This diverse & eclectic network of personalities mirrors in our film through a variety of abstract 3D objects that only interact once in contact with a shape that behaves differently. We describe the latter as «INTRUDER», and it personifies “communication” itself.
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Molasses, a range of flavored liquid tobacco, is the real protagonist of this joint effort with &Reale agency. The product packs included colorful paints and brushstrokes, shaped differently for each flavor.
The client’s call was to use these design assets, animate them into some mood shots, and eventually combine them with some product shots.
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The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.
