Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
Creamy, crispy, thin. Three words to joyfully highlight the new Kit Kat bars tasting as good as ever but slimmed down to deserve the moniker THiNS.
We finished up 2020 with a fresh new campaign for Kit Kat in collaboration with our French reps Passion Paris and the NYC-based agency Droga5.
This charming TV commercial was created for the launch of the new Kit Kat bars on the international market. They are called THiNS and the name says it all.
Eyes on this juicy and refreshing project – the outcome of a fruitful collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.
The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and specific beneficial features.
Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
On the occasion of the NikeLab Dunk Lux x RT launch, we were happy to reinterpret this iconic sneaker to our taste.
We were tasked with reworking some elements of contemporary pop culture to reinterpret the AF1, to mark the undeniable bond between sports and the high-end street style of Riccardo Tisci.
These visual reproductions were featured in “We believe in the power of love” a short movie shot by Luca Finotti for the Dunk Lux campaign.
Lush flowers, buzzing dragonflies, and hanging lianas were just a few of the components of the stylized ecosystem we created for the launch of this eyewear line.
This commercial was commissioned by Fendi and produced in collaboration with Withstand Film, to promote the new Fendi Jungle eyewear collection.
The client’s demand was for us to imagine a jungle-inspired environment around their eyewear. So we took up the challenge and came up with the original concept of a revisited luxurious jungle.