Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
Eyes on this juicy and refreshing project – the outcome of a fruitful collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.
The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and specific beneficial features.
Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
This project, conceived for an unconventional brand of hi-tech lipsticks, represents one of the best examples of our versatile creative approach.
The Hydraink team reached out with just an idea of a product that was still being developed by their Korean tech team. We took care of the rest.
Not only we creatively directed and produced their brand content. We developed its identity in its entirety, addressing the client’s demand for a wide range of communication assets.
The logo animation was meant to air before the screenings of numerous Italian movies produced by Medusa, both on TV and on the silver screen.
The concept of this animation is based on the creative power of light, meant both as physical illumination and as a metaphysical source of enlightenment.