Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
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DDD is a 3-day event that attracts a wide range of communication professionals coming from all over the world, all blended into a single vibrant audience.
This diverse & eclectic network of personalities mirrors in our film through a variety of abstract 3D objects that only interact once in contact with a shape that behaves differently. We describe the latter as «INTRUDER», and it personifies “communication” itself.
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As the title suggests, the goal of the campaign is to portray wool, the hero of the campaign, as sexy and stylish.
This project marked our first collaboration with Beeta, the agency representing Ditroit in Spain.
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The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.
