Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.

Hublot
Big Bang Meca-10
MTV
MTV Xmas Party
SFSO
H-3 Table Lamp
The storyline of this video romances the fictional production process behind the H-3 lamp.
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
the typical building H-beam module, the various screws and the top bulb case, as well as the metal dust generated by the H-beam cutting, along with hooks, steel wires, and constructions carrying the different lamp parts. The settings are aseptically neutral and essential the colors being grey, orange, and green to fully match the product design pattern.
Kit Kat
Thins
Pantene
Soex
The hero of the film is the acclaimed Pro-V, the unique formula that transforms hair and makes it stronger.
P&G group challenged us to reimagine and portray the Pro-V genesis, as well as its first rendez-vous and love relationship with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.
Pantene
Nutrient Blends
Digital Design Days
Teaser
Hydraink
Brand Image
Malaki
Molasses
Diesel
Say no to uncool wool
Malaki
Shisha & Dokha
The project was commissioned by the NYC-based agency &Reale on behalf of Malaki, a brand that manufactures tobacco and electronic smoking devices.
Both videos hinge on the diamond shaped logo of the brand. That very shape serves as a fil rouge throughout the various shots, narrating an alchemic exploration of light and darkness, smoke and mirrors delving into one of the most ancient rituals of mankind: smoking.
Nike
Riccardo Tisci
Fendi
Hypnoshine
Medusa Film
Logo Animation
Emporio Armani
Watches & Jewelry Collection
MTV
MTV Awards 2016
MTV Italy approached us to develop a visual concept that could adapt to a full on/off air campaign as well as translate into digital content for the MTV Awards which took place in June 2016 in Florence.
The perpetual motion machines are depicted here through a selection of abstract bodies of different shapes, incessantly in action.
Fendi
Jungle Collection
AXN
Channel Idents