Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
Back to the roots! After several years, we had, once again the chance to work with our MTV family. This time we baked a super-yummy ident celebrating Christmas 2021 throughout the world.
The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
DDD is a 3-day event that attracts a wide range of communication professionals coming from all over the world, all blended into a single vibrant audience.
This diverse & eclectic network of personalities mirrors in our film through a variety of abstract 3D objects that only interact once in contact with a shape that behaves differently. We describe the latter as «INTRUDER», and it personifies “communication” itself.
We had the chance to direct and produce two videos for Malaki, showcasing the Dokha pipe and the E-Shisha.
The project was commissioned by the NYC-based agency &Reale on behalf of Malaki, a brand that manufactures tobacco and electronic smoking devices.
Both videos hinge on the diamond shaped logo of the brand. That very shape serves as a fil rouge throughout the various shots, narrating an alchemic exploration of light and darkness, smoke and mirrors delving into one of the most ancient rituals of mankind: smoking.
For this Emporio Armani showcase video, we were inspired by several design details of the collection itself.
The composition components of each shot are in fact inspired by the details of the products themselves: there’s an immediate visual reference for some and a more abstract approach for others.
We tried to stay true to the shapes and textures of the very jewels of this collection and at the same time highlight their design and aesthetics.