Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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In this new chapter of our collaboration with Hublot, we embraced the challenge to develop a visual language celebrating this smooth blend of watchmaking tradition and design modernity.
This limited edition watch has been the perfect chance to focus on the material’s extraordinary performances and qualities deeply, conveyed through icy cold, monochromatic, and striking imagery. The film, realized in early 2023, is an elegant parade of black-and-white beauty shots, minimalistic lab settings, and impactful aesthetics.
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The recipe was the result of a fruitful partnership between Ditroit and Nerdo. Both teams worked hand in hand to come up with a solution to better unlock MTV’s brief. The result is this catchy ident starring a few funny characters that represent Christmas on different continents.
Here’s the steaming hot outcome, directly out of the oven. Goofy, dorky, wild: these 5 extroverted buddies are always messing around, picking on one another, taking selfies as they turn up, embodying the MTV Christmas spirit.
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The Hydraink team reached out with just an idea of a product that was still being developed by their Korean tech team. We took care of the rest.
Not only we creatively directed and produced their brand content. We developed its identity in its entirety, addressing the client’s demand for a wide range of communication assets.
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The swinging of a pendulum serves as an introduction to a series of microcosms made of dreamy shapes and colors: hypnotic environments inspired by the name of the collection itself.
The surreal images of this film are inspired by some of Salvador Dalì’s works. We figured that the compositions, the shapes of the elements, and the lavishness of his images provided an excellent starting point.
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Working closely with the AXN creative team in London, we manufactured five idents mixing 3D elements and live-action.
An intriguing narrative was perceived throughout the idents, focusing on the “Live Red” keywords: anger, evil, speed, heat & danger.